Actionable ads get action from Superbowl

David Johnson February 12th, 2007

If you are thinking about providing a call to action in your television spot to get a viewer to go online after seeing it, you are thinking in the right direction. A recent comScore survey of Super Bowl viewers found that 19% went online to find out more information about last week’s Super Bowl ads. That’s the kind of clickthrough rate that many online advertisers drool over.