Coming soon: Mobile social networks

If social networking works online, why not extend it to mobile devices? Several technology companies are doing just that, and one company is talking to broadcast and cable networks about creating mobile communities around TV shows. AirG would allow fans to interact with each other during and after a show airs, even sending video clips from the show or video of themselves to each other. Meanwhile, Discovery is exploring the possibility of tapping into GPS-enabled phones to facilitate social networking between people in similar locations, all in connection with Discovery Travel Media. It’s clear there’s lots of growth potential here, especially with younger audiences.