MTV Networks making videos embeddable
Cory Bergman February 13th, 2007
We here at Lost Remote headquarters have always explained why we embed YouTube players with copyrighted content, such as The Daily Show: because the TV sites’ video players aren’t embeddable. Well, ComedyCentral.com began offering embeddable players a few weeks ago (and we’ve embedded them instead of YouTube), and now MTV Networks says it’ll extend the same technology and philosophy to its entire network of sites, including MTV.com. Of course, Viacom content was pulled from YouTube a few days ago, so the urgency stepped up a notch. “We need to open up our websites and content both for consumers and for other companies,” said Mika Salmi, MTVN president of global digital media. Glad to see MTVN gets it, and we’ll see which media company is next to open their video doors and encourage bloggers to embed their players.
The embedding functionality on ComedyCentral.com’s home page. Oh, by the way, you gotta watch Jon Stewart rip the media over Anna Nicole Smith coverage.
5 Comments Add your own
1. Lyle | February 13th, 2007 at 11:08 am
As I recall from prior Lost Remote coverage, the Comedy Central embedded player came with an expiration date when the video would become unavailable. Is that still the case?
2. aimes2 | February 13th, 2007 at 12:08 pm
a 30 second pre-roll…ughhhh.
no thanks… I’d rather close the video, come back to this site and type.
3. Cory | February 13th, 2007 at 7:47 pm
Still true. A definite drawback, as well as the 30 second ad.
4. discreet_chaos | February 14th, 2007 at 11:21 am
I’m also not a fan of the two-week timeout, but if we’re going to call MTVN on it, then it’d only be fair to also extend our outrage to the other branches of the media.
For example, a lot, if not most newspaper sites (including the NYTimes) put a two week expiration on their stories, then you have to pay for access. This is also true with the wire service stories which run on Yahoo! News. Now, personally, I’m all in favor of losing this two week deal because it really serves no one; Except, of course those who have to archive and serve all of that video, the payment sites who’ll serve you an archived newspaper piece for $1.99 and the hundreds of personal webpages/blogs that apparently have no objection to cutting and pasting someone else’s work.
5. Lyle | February 15th, 2007 at 9:57 am
discreet_chaos, that’s very true, this isn’t exclusive to MTVN. For myself, if I ever link to a news article I try my hardest to avoid the NY Times and Yahoo because I know those links will be essentially dead after a short period (one shortened by the fact that I don’t write posts quickly). Similarly, the two-week expiration will probably keep me from using MTVN’s embeddable player. Since there are news sources that don’t put articles behind a registration wall and there are other TV shows to discuss, that sort of thing just reduces buzz worthiness in my mind.
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