A new Forrester report finds that 10 percent of North Americans online downloaded a podcast at least once a month in 2006. Nearly half, 49 percent, of Gen X and Gen Ys downloaded podcasts at least once a week, like Diggnation (my favorite). Hmmm, I guess these podcast thingies are catching on, huh? Beet.TV has a video interview with Forrester’s Brian Haven about the study. (One thing to note. In my experience, video podcasts that are repurposed from TV are not attracting significant numbers of downloads. But original, niche content — that’s unique in style and personality — is making some real forward progress.)

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