Podcasts up tenfold in 2006
Cory Bergman February 13th, 2007
A new Forrester report finds that 10 percent of North Americans online downloaded a podcast at least once a month in 2006. Nearly half, 49 percent, of Gen X and Gen Ys downloaded podcasts at least once a week, like Diggnation (my favorite). Hmmm, I guess these podcast thingies are catching on, huh? Beet.TV has a video interview with Forrester’s Brian Haven about the study. (One thing to note. In my experience, video podcasts that are repurposed from TV are not attracting significant numbers of downloads. But original, niche content — that’s unique in style and personality — is making some real forward progress.)
3 Comments Add your own
1. Pat | February 13th, 2007 at 10:04 pm
How come Diggnation is your favorite? Watching two guys guzzle beer is not my idea of entertainment. What is so interesting about it?
2. Photogonfire | February 15th, 2007 at 7:58 am
BEERS!!!
3. Carl | February 15th, 2007 at 10:17 am
I love my podcasts, makes my commute, house chores, and grocery shopping bearable. Honestly, I never listen to radio again. Same songs over and over again with cheesy announcers and contests! No thanks. I can listen to any niche I want. Once you get used to that its hard to go back to listening to someone else’s idea of what you would find interesting.
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