Archive for February 15th, 2007
Nielsen has released intriguing new data into the viewing habits of DVR households. Viewers watch about two-thirds of the ads in large part because they still watch half of their programming live — mostly news and sports. Viewers who watch time-shifted programming watch 40 percent of the ads. During the first 27 hours after being recorded, primetime broadcast commercials gain 16 percent in ratings. After 7 days, it’s 22 percent. “People are actually playing back more of the commercials than we thought,” said Steve Sternberg, EVP at Magna Global Media Research, an ad-buying agency. “People are buying DVRs not because they want to time-shift all of their viewing and skip all commercials, but because they want to time-shift some of their viewing.”
Adds J in comments: “People who don’t fast forward commercials are probably the same people that had vcr’s set to flash 12:00…. The data seems counterintuitive but I think people don’t realize you can just start watching programs 10-20 minutes after they start and catch up by the end of the show.”
February 15th, 2007
Bristol, CT
Read the full post February 15th, 2007
Portland, OR
Read the full post February 15th, 2007
Portland, OR
Read the full post February 15th, 2007
Fort Myers, FL.
Read the full post February 15th, 2007
Dan Rubin became one of the first staffers to become a full-time blogger at a major newspaper when he started Blinq back in 2005 at Philly.com. Now, he’s starting a twice-weekly column for the print edition of the Inquirer. Poynter has a great piece on Rubin’s admittedly wistful adjustment from blogging to writing-to-fit. While Rubin says will miss the immediacy, freedom and closeness to the audience, there are some things he’s looking forward to in crossing back to the print side. “[I missed] getting out,” he said. “I loved being a European correspondent. I loved travelling and adventure and discovery. I loved three dimensions. And on the Web, there’s not that sense of place.”
February 15th, 2007
Rany Aronson, producer of the PBS Frontline film ‘News War,’ chatted at WashingtonPost.com’s Live Online with viewers who were captivated by the program and disgusted at the same time by the state of journalism surrounding coverage leading up to the Iraq invasion and the Plame Affair. (The first part of the series is now available to view online.) The Media Bloggers Association (MBA), of which Lost Remote is a charter member, is blogging the Libby Trial as credentialed media and aggregating related feeds of reactions. MBA is also partnering with Frontline on a feed related to the four-part documentary, which will be part of the PBS.org site.
February 15th, 2007
After a season-low ratings performance, NBC pulled Studio 60 off the schedule one week earlier than planned. NBC has promised to air the rest of the season’s episodes later, but it looks like this expensive show is facing a likely cancelation.
Adds Rich in comments: “I tried and wanted to like this show but in the end, it was impossible for me to buy into the concept that most - if not all - of the characters were so damn deep/dark/serious. If the atmosphere behind the scenes at SNL is anywhere near as serious and dreary - no wonder they can’t produce funny skits.”
February 15th, 2007
