Comments on: DVR viewers still watch two-thirds of ads http://www.lostremote.com/2007/02/15/dvr-viewers-still-watch-two-thirds-of-ads/ Where TV Finds the Future Tue, 07 Oct 2008 00:12:53 +0000 http://wordpress.org/?v=2.5.1 By: TRIPAYADVANCE http://www.lostremote.com/2007/02/15/dvr-viewers-still-watch-two-thirds-of-ads/#comment-232680 TRIPAYADVANCE Sun, 18 Mar 2007 05:00:50 +0000 http://www.lostremote.com/2007/02/15/dvr-viewers-still-watch-two-thirds-of-ads/#comment-232680 They hate losing, so they know that losing will only inspire them to become better They hate losing, so they know that losing will only inspire them to become better

]]> By: George Creedle http://www.lostremote.com/2007/02/15/dvr-viewers-still-watch-two-thirds-of-ads/#comment-177687 George Creedle Sun, 18 Feb 2007 04:07:03 +0000 http://www.lostremote.com/2007/02/15/dvr-viewers-still-watch-two-thirds-of-ads/#comment-177687 Sometimes I want the illusion of watching a Tivo'd show live and fast forwarding thru commercial pods blows that, plus sometimes I just plain forget that I have that choice. As far as commercial break formats, most syndicated shows have three 2:00 breaks and a :74 or :94 break per half hour. Network primetime has less, but formatting is more uneven, with fewer and shorter breaks at the beginning aand they tend to bunch up near the end of show. Sometimes I want the illusion of watching a Tivo’d show live and fast forwarding thru commercial pods blows that, plus sometimes I just plain forget that I have that choice.
As far as commercial break formats, most syndicated shows have three 2:00 breaks and a :74 or :94 break per half hour. Network primetime has less, but formatting is more uneven, with fewer and shorter breaks at the beginning aand they tend to bunch up near the end of show.

]]> By: Echy http://www.lostremote.com/2007/02/15/dvr-viewers-still-watch-two-thirds-of-ads/#comment-176687 Echy Sat, 17 Feb 2007 01:48:32 +0000 http://www.lostremote.com/2007/02/15/dvr-viewers-still-watch-two-thirds-of-ads/#comment-176687 The main reason most people watch it live may be their system only allows the recording of one show at a time. So they just watch it live. Dual tuners for recording changes the experience dramatically. The main reason most people watch it live may be their system only allows the recording of one show at a time. So they just watch it live. Dual tuners for recording changes the experience dramatically.

]]> By: Lyle http://www.lostremote.com/2007/02/15/dvr-viewers-still-watch-two-thirds-of-ads/#comment-176548 Lyle Fri, 16 Feb 2007 22:56:03 +0000 http://www.lostremote.com/2007/02/15/dvr-viewers-still-watch-two-thirds-of-ads/#comment-176548 J$, based on a few friends' behavior I think a few of the "live" watchers do understand they could start late and skip all the ads but don't want to do that with live programming the find important like sports. In those cases, the DVR's main function is the "pause live TV" feature which gets the next commercial break FF'ed through... but watching a game an hour after it started would be unthinkable because then their friends would be ahead of them in knowing how the game is going. Though there's probably a good amount of not understanding the tech, as well. Still with sports I know a few people who'd rather deal with ads than being behind on the game. J$, based on a few friends’ behavior I think a few of the “live” watchers do understand they could start late and skip all the ads but don’t want to do that with live programming the find important like sports. In those cases, the DVR’s main function is the “pause live TV” feature which gets the next commercial break FF’ed through… but watching a game an hour after it started would be unthinkable because then their friends would be ahead of them in knowing how the game is going.

Though there’s probably a good amount of not understanding the tech, as well. Still with sports I know a few people who’d rather deal with ads than being behind on the game.

]]> By: Bob http://www.lostremote.com/2007/02/15/dvr-viewers-still-watch-two-thirds-of-ads/#comment-176126 Bob Fri, 16 Feb 2007 15:02:03 +0000 http://www.lostremote.com/2007/02/15/dvr-viewers-still-watch-two-thirds-of-ads/#comment-176126 On average, an hour long network show has between 42 and 43 minutes of Actual Show, the rest is commercials (both network and local). A half hour show averages between 19 and 22 minutes. On average, an hour long network show has between 42 and 43 minutes of Actual Show, the rest is commercials (both network and local). A half hour show averages between 19 and 22 minutes.

]]> By: jennnnnnnnnn http://www.lostremote.com/2007/02/15/dvr-viewers-still-watch-two-thirds-of-ads/#comment-176097 jennnnnnnnnn Fri, 16 Feb 2007 14:38:14 +0000 http://www.lostremote.com/2007/02/15/dvr-viewers-still-watch-two-thirds-of-ads/#comment-176097 i do like J$ and wait like 12 minutes to start watching an hour long show and i usually catch up by the end. i was actually looking for some data on the ACTUAL lengths of shows. nothing is more frustrating than waiting too long though and having the damn thing cut back to live programming with like 1 minute left! argh! does anyone know network standards on this??? i do like J$ and wait like 12 minutes to start watching an hour long show and i usually catch up by the end.

i was actually looking for some data on the ACTUAL lengths of shows.

nothing is more frustrating than waiting too long though and having the damn thing cut back to live programming with like 1 minute left! argh!

does anyone know network standards on this???

]]> By: Echy http://www.lostremote.com/2007/02/15/dvr-viewers-still-watch-two-thirds-of-ads/#comment-175999 Echy Fri, 16 Feb 2007 12:43:45 +0000 http://www.lostremote.com/2007/02/15/dvr-viewers-still-watch-two-thirds-of-ads/#comment-175999 Of course they are going to say people don't skip the commercials. If they did then Nielson would put themselves out of business. Of course they are going to say people don’t skip the commercials. If they did then Nielson would put themselves out of business.

]]> By: Brad http://www.lostremote.com/2007/02/15/dvr-viewers-still-watch-two-thirds-of-ads/#comment-175637 Brad Fri, 16 Feb 2007 05:13:13 +0000 http://www.lostremote.com/2007/02/15/dvr-viewers-still-watch-two-thirds-of-ads/#comment-175637 This is the same compnay that hasn't even started measuring viewership in bars or dorms yet. Besides, they would never be biased in their study. This is the same compnay that hasn’t even started measuring viewership in bars or dorms yet.
Besides, they would never be biased in their study.

]]> By: J$ http://www.lostremote.com/2007/02/15/dvr-viewers-still-watch-two-thirds-of-ads/#comment-175627 J$ Fri, 16 Feb 2007 05:04:40 +0000 http://www.lostremote.com/2007/02/15/dvr-viewers-still-watch-two-thirds-of-ads/#comment-175627 People who don't fast forward commercials are probably the same people that had vcr's set to flash 12:00. Sports are the ideal situation for dvr's- 3 hour programs with many commercial breaks- you can skip commercials and save yourself an hour- that's a pretty significant amount of time. The data seems counterintuitive but I think people don't realize you can just start watching programs 10-20 minutes after they start and catch up by the end of the show. People who don’t fast forward commercials are probably the same people that had vcr’s set to flash 12:00.

Sports are the ideal situation for dvr’s- 3 hour programs with many commercial breaks- you can skip commercials and save yourself an hour- that’s a pretty significant amount of time.

The data seems counterintuitive but I think people don’t realize you can just start watching programs 10-20 minutes after they start and catch up by the end of the show.

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