Media sites adding online games
Cory Bergman February 16th, 2007
CBS Interactive is putting together a group focused on gaming, and the network plans to roll out online games across all its web properties in the coming months. Hearst recently inked a deal with gaming company Arkadium to build customized games for its magazine sites. And ABC.com, NBC.com and EOnline.com recently added games to promote various TV shows. The idea is to attract new advertising dollars and increase engagement with users of all ages. (WSJ sub. req.)
4 Comments Add your own
1. thedetroitchannel | February 16th, 2007 at 9:22 am
imagine what a local site could do with an online version of monopoly where properties are that of advertisers.
land on my local mcdonald’s and you’ll need to buy a double cheeseburger. whether you actually eat it is up to you!
2. Murad | February 18th, 2007 at 7:22 pm
I think this concept of adding games to promote reality tv shows is kind of neat. Many of us have wondered what it would be like to play now we can even if it is only in our minds.
3. cade | September 9th, 2007 at 1:05 pm
Revitalize your energy in this awesome world with great graphics.
4. Dolly | September 22nd, 2007 at 7:28 pm
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