Internet Content Producer, GameDay Prod.
Dallas/Ft. Worth
Read the full post February 21st, 2007
Archive for February 21st, 2007
Will Apple TV hurt DVD sales?
An analyst with Deutsche Bank says he believes Apple TV will sell 2 million units this year, and the iTunes-to-TV box could conceivably “carve out 20 to 30 percent” of the $26 billion DVD market in a few years. The Apple TV is supposed to ship this month — I have it on pre-order — but no word from Apple whether it will make its deadline.
Adds Allen in comments: “Do you get all of the bonus extras that come with the DVDs on these downloads? That’s part of the reason I buy DVDs.”
Adds Hussman in comments: “Until it lets me do torrent files, I may have a hard time buying it… though it does look darn cool.”
6 comments February 21st, 2007
Video download spending to surge, predicts study
Consumer spending on movie and TV show downloads will surpass $4 billion in 2011, up from just $111M last year, according to a study by Adams Media Research. Reseachers say internet-to-TV devices like Apple TV will help fuel the surge.
Add comment February 21st, 2007
More sites employing auto-play video ads
I’m curious what everyone thinks about the increasing practice of automatically playing video with a pre-roll ad when you visit a media site’s home page. Visit ABC.com for an example, and ESPN.com has a different twist on it. As more sites sell out of traditional pre-roll inventory, there’s an increasing pressure to consider auto-playing ads on either home pages or section pages, which can drive up ad impressions astronomically overnight. Of course, there’s the annoyance factor which can frustrate and drive users away. And there’s the probability that advertisers won’t pay as high as a CPM in this environment because it wasn’t triggered by an attentive user (and what happens if a user mutes it, does the ad still count?) I’m certainly not advocating auto-play ads on news pages, but what about entertainment or weather or sports? Or will the user backlash ultimately outweigh the financial benefits?
Adds Ed in comments: “When we did our last round of user testing and focus groups, the #1 complaint was autostarting video and audio. The users said that they were afraid they’d get caught looking at websites during work.”
Adds SS in comments: “I’ve used auto-play before for both promotional use and ads. They work and drive traffic well to the promoted sections. After using them for 6 months plus saw no backlash from users. Numbers didn’t drop, the world didn’t end and no hate mail came pouring in. It’s a good idea, but be smart about it. Don’t put up loud annoying clips. Make it interesting and don’t just slap up any old commercial.”
17 comments February 21st, 2007
‘My Name is Earl’ now available online
In 20th Century Fox’s first digital deal with a third-party network (NBC), downloads of My Name is Earl are now available on iTunes, MySpace, IGN, AOL, WalMart and CinemaNow. You can also watch the show on NBC.com within one week after an episode airs. Here’s the season price tag for iTunes (you can also buy $1.99 an episode) and click below for the press release…
Read the full post 8 comments February 21st, 2007
