Best examples of local original video?
Cory Bergman February 22nd, 2007
The Yahoo post below got me thinking about local TV stations’ efforts to produce original video online. My definition of original video doesn’t include anything repurposed or repackaged from TV, such as having an TV anchor host a web newscast. Has anyone had any success with a unique concept using video shot exclusively for the web?
Adds Alan in comments: “WFAA.com in Dallas has its own web video reporter, the Mobile Journalist or ‘MoJo,’ who files 2-3 reports a day exclusively for their site on various topics. He’s carved out his own niche on their site.”
Adds Jason in comments: “My colleague Ben Tracy (at WCCO) does a segment called Good Question every night. He gets a ton of e-mailed questions, and answers one a day in a video e-mail that people sign up for.”
8 Comments Add your own
1. Alan Melson | February 22nd, 2007 at 10:10 am
WFAA.com in Dallas has its own web video reporter, the Mobile Journalist or “MoJo”, who files 2-3 reports a day exclusively for their site on various topics. He’s carved out his own niche on their site.
2. Jason | February 22nd, 2007 at 11:55 am
We do a couple things at our station. My colleague Ben Tracy does a segment called “Good Question” every night. He gets a ton of e-mailed questions, and answers 1 a day in a video e-mail that people sign up for (go to wcco.com slash goodquestion).
I’ve been experimenting with some videoblogging, although we don’t have a good vlog page yet. I e-mail it to subscribers, and post it in the video section of my blog (click my name- I’ve linked the video).
3. BillNYC | February 22nd, 2007 at 2:16 pm
Why just TV? KNX radio is Los Angeles is producing great original features using their on-air talent.
4. Greg | February 22nd, 2007 at 3:45 pm
Another thing WFAA does is they let their reporters and anchors do video blogs.
5. Jason | February 22nd, 2007 at 9:57 pm
As a GA reporter who blogs and video blogs, it’s critical to do it regularly. It’s very difficult to accomplish that. But if you stay on it, stay committed to it, you can build an audience. I take the time I have while my story is being edited to write a quick blog entry. Or the time I’m waiting for a call back. But I try to blog every day, and videoblog a couple times a week.
6. Glen | February 23rd, 2007 at 11:32 am
We’ve started a very loose feature at TheIndyChannel.com with the station’s morning weather and traffic reporter. They’ve got a nice rapport, and I think it translates well to the web. It’s high on comedy, with some weather/traffic info tossed in. We’ve been doing it for about a week. You can see an example by clicking my name.
7. flotsam | February 23rd, 2007 at 8:16 pm
cory:
keep posting this “best of” stuff. the more we see where other people are taking risks and breaking ground, the more we will be pushed to do the same or better.
8. Andydrinks | March 12th, 2007 at 6:27 am
You should check out the UK newspaper the Northern Echo http://www.thisisthenortheast.co.uk .A reporter tells jokes. Then he goes out dressed as Scooby Doo, tells jokes to the public and gets them to tell a joke in return. Silly. But very watchable.
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