Couples who submit wedding announcements to NYTimes.com can also upload their own videos explaining how they first met. “How We Met” is NYTimes.com’s first user-created video feature (and most likely not the last), and it’s powered by Brightcove. Beet.TV interviewed NYTimes.com Nicholas Ascheim about the project, and you can watch the video here. A few more details in the press release below…
PRESS RELEASE — NYTimes.com announced today that couples who
submit announcements to the Weddings/Celebrations pages of The New York
Times will be able to submit their own How We Met homemade videos to
NYTimes.com/weddings. Never before has NYTimes.com featured user-generated
content in a video format.
To be considered for posting to the site, videos should focus on how the
couples met and what eventually led them to make a commitment to each
other. Only couples whose announcements have been selected to appear in
the Weddings/Celebrations pages of the newspaper will have their How We Met
videos run at NYTimes.com/weddings.
“How We Met will allow our readers to share one of the most meaningful
moments of their lives with other readers,†said Vivian Schiller, senior
vice president and general manager, NYTimes.com. “New York Times readers
are a pretty creative lot, and we can’t wait to see the varied ways they’ll
choose to tell their stories in video.â€
Videos cannot be longer than three minutes and must be submitted to The
Times no later than two weeks prior to the couple’s wedding date. Because
the goal of How We Met is to provide a glimpse into the beginning of
lifelong commitments, videos should be appropriate for a general audience
and focus solely on the couple’s relationship.
A Times staff member will review all video submissions and, if approved,
the submission will appear at NYTimes.com/weddings on the same Sunday that
the couple’s wedding announcement is scheduled to run in the paper. As
with submissions to the Weddings and Celebrations pages, there are no
assurances that a submitted video will appear on the Web site.
The Video Vows that currently appear on NYTimes.com are produced by The
Times and will continue to be featured at the discretion of Times editors,
separately from How We Met.
Readers interested in submitting a How We Met video should go to
NYTimes.com/weddings for guidelines, including required technical
specifications.
