Hearst invests in Local.com
Cory Bergman February 26th, 2007
Hearst Interactive Media announced a $8 million investment in Local.com, a business directory site. “Local.com is well positioned to capitalize on the consumer and advertiser trends that are delivering growth in the emerging local search advertising industry, said Kenneth Bronfin, president of Hearst Interactive Media in a statement. “We believe Local.com has the right strategy and can become a leader in this area.”
2 Comments Add your own
1. Z | February 26th, 2007 at 6:58 pm
I’ll say this for my corporate overlords: They’re certainly buying/investing in every damn thing that Webs this year, it seems.
How we’ll integrate all this has yet to be seen, of course.
2. invitedmedia | February 26th, 2007 at 7:11 pm
right now i have local interests in chicago and fort lauderdale although i live just outside detroit.
if they can define the difference between local search and search on behalf of the locals and do it for the first, it just might work!
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