YouTube inks deal with the NBA
Cory Bergman February 27th, 2007
The NBA has created its own channel on YouTube as part of a revenue-sharing deal. Users can upload and rate their best basketball moves, and the best will be compiled into a top 10 list on the site. The NBA has also uploaded selected game highlights. Press release after the screen grab…
PRESS RELEASE — YouTube, Inc. and the National Basketball Association (NBA) today announced the launch of “Post Up the NBA” on the new “NBA Channel” on YouTube. The new channel will provide fans around the world and the entire YouTube community with the opportunity to submit video clips of their best basketball moves, and access original NBA content throughout the remainder of the 2006-07 NBA season.
Beginning today, NBA fans are encouraged to upload their “best moves” to the site (http://www.youtube.com/nba) and rate other videos posted by fans. The top “Post Up the NBA” videos submitted will be selected and compiled into a special weekly highlight reel “NBA Top 10 on YouTube” that will be featured on the “NBA Channel.”
“By delivering a wide array of programming to YouTube, the NBA will be able to connect with its existing worldwide fan base and reach a vast new audience that is passionate about basketball,” said Chad Hurley, Co-Founder of YouTube.
“The NBA consistently delivers some of the most exciting content in all of sports,” said Eric Schmidt, Chief Executive Officer of Google. “We are thrilled to partner with the NBA to give them access to an amazing platform to further engage their fans around the world.”
“NBA fans will be able to interact and share their passion for the game by posting their ‘best moves’,” said NBA Commissioner David Stern. “YouTube’s popularity and wide-reaching community of users provides the NBA with another unique way to reach our fans.”
Along with providing fans an opportunity to post their best basketball moves, the NBA will post select plays and behind-the-scenes video highlights from NBA.com on the “NBA Channel” on YouTube.
YouTube and the NBA have extended their partnership beyond video footage and community building. As part of the agreement, the NBA will join the growing number of content partners taking advantage of YouTube’s “Claim Your Content” program. This features a content identification and reporting system for user uploaded videos, allowing the league to identify its copyrighted content. The NBA will have the option to remove content from YouTube or share in the advertising revenue generated, if any.
Google and the NBA are also currently conducting a test to syndicate NBA video content across Google’s AdSense network, adding to the growing list of content providers sharing engaging, relevant material with participating publishers. As part of this test publishers small and large, cutting across a variety of categories, will receive syndicated clips of top-flight NBA action.
8 Comments Add your own
1. invitedmedia | February 27th, 2007 at 7:57 am
that pr is worth a read.
about 3/4th’s of the way down that “claim your content” paragraph especially.
2. Allen | February 27th, 2007 at 8:50 am
Meanwhile the NFL sleeps with Satan.
3. invitedmedia | February 27th, 2007 at 9:38 am
word has it that satan will soon cut a deal with youtube.
4. thelosangeleschannel | February 27th, 2007 at 9:43 am
screen shot says: nba: member since nov. 2005
how come it is i see soooo many tv stations who have not registered @ youtube…. even in a full-court defensive posture?
5. Allen | February 27th, 2007 at 12:55 pm
Who at each station should be in charge of signing up?
6. thehongkongchannel | February 27th, 2007 at 2:18 pm
good question.
maybe the “brains” of the internet at each station? their third party provider???
as i said, this “defensive registration” was a suggestion from someone here at LR. having read it elsewhere over a year ago and dismissed it as irrelevant makes me once again say THANK YOU to whomever that masked man was.
7. Antilos | February 27th, 2007 at 2:33 pm
very nice! it can cater not for basketball fans, but just lovers can enjoy it
8. Rob | February 27th, 2007 at 2:58 pm
Defensive registration @ YouTube … I don’t remember who first mentioned it either, but it got me motivated to register our ‘brand’ at YT several weeks back. Now management is looking at YT as a possibility to extend our footprint beyond our website and we’re in a position to make it happen.
So thanks “Mr. Anonymous Poster about registration at YouTube Guy.” You’re a “Real American Hero.”
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