Contextual ads for video coming soon

A handful of companies are putting the finishing touches on technology that serves relevant advertising nested inside video clips. One startup, ScanScout, uses speech-recognition software to automatically and instantly serve ads along the bottom of the player that correspond to words spoken in the video. Blip.tv has been testing the service since the fall, and CEO Mike Haduck says he believes it’s more effective than just matching ads with the metadata that’s provided by video creators. (WSJ sub. req.)