Contextual ads for video coming soon
Cory Bergman March 1st, 2007
A handful of companies are putting the finishing touches on technology that serves relevant advertising nested inside video clips. One startup, ScanScout, uses speech-recognition software to automatically and instantly serve ads along the bottom of the player that correspond to words spoken in the video. Blip.tv has been testing the service since the fall, and CEO Mike Haduck says he believes it’s more effective than just matching ads with the metadata that’s provided by video creators. (WSJ sub. req.)
1 Comment Add your own
1. yellowbot | March 2nd, 2007 at 1:39 pm
Sounds like a very interesting concept…but to actually implement the speech recognition would be the difficult thing. I think the metadata would be more relevant…unless people use spamming techniques, misspell words, use the wrong synonms, etc (all of which could be solved programatically).
Leave a Comment
(Please keep URLs out of the comment body or the spam filter will block you.)Subscribe to the comments via RSS Feed