Morning News Producer, KGO-TV
San Francisco
Read the full post March 2nd, 2007
Archive for March 2nd, 2007
TV station bitten by Google image search
This blooper on YouTube shows what happens when an image grabbed from Google is rushed into an on-air graphic. Or, at least that’s what the YouTube uploader says happened. (Here’s the original, from my own Google search. Thanks, Andrea!)
Update: YouTube pulled the video after being contacted by WAGT-TV. This site has screen grabs from the clip. (Thanks, Corey.)
6 comments March 2nd, 2007
Microsoft moving most of ad spending to digital
Microsoft said in three years time, it will spend the bulk of its $1 billion in U.S. ad spending on digital platforms. Sure, not surprising for a technology company, but it’s not the only Fortune 500 company with the same idea. P&G and McDonalds are two companies that are making similar dramatic shifts. Microsoft isn’t abandoning TV altogether — it said it’s interested in innovative approaches that break through of the clutter. For example, have you seen the Vista ad at the end of Heroes on NBC?
Very effective, if you ask me.
1 comment March 2nd, 2007
Changes at National Geo Channel
B&C reports that John Ford has announced his intent to resign as programming head of National Geographic Channel in order to pursue other creative projects, including a feature film inspired by his father who was an aviator in the Pacific during World War II. Ford came to NGC in 2003 from Discovery, where he headed new media for a time, and steered the growth of nearly 30 hits during his tenure, including the widely acclaimed Inside 9/11 documentary (which has a legendary Flash companion site). There are a number of internal contenders to fill his very big shoes.
Add comment March 2nd, 2007
BBC inks video deal with YouTube
The BBC has started posting old entertainment shows and promotional trailers on YouTube. Coming soon, BBC News will post 30 clips a day, but the advertising-funded clips would not be viewable by users in the UK who pay the license fees that fund the BBC. “It’s essential that the BBC embraces new ways of reaching wider audiences with non-exclusive partnerships such as these,” Director-General Mark Thompson said.
3 comments March 2nd, 2007
