Microsoft moving most of ad spending to digital

Cory Bergman March 2nd, 2007

Microsoft said in three years time, it will spend the bulk of its $1 billion in U.S. ad spending on digital platforms. Sure, not surprising for a technology company, but it’s not the only Fortune 500 company with the same idea. P&G and McDonalds are two companies that are making similar dramatic shifts. Microsoft isn’t abandoning TV altogether — it said it’s interested in innovative approaches that break through of the clutter. For example, have you seen the Vista ad at the end of Heroes on NBC?

Very effective, if you ask me.

1 Comment Add your own

  • 1. Steve  |  March 2nd, 2007 at 5:29 pm

    Please… Presented by a snapshot image of a Vista media player interface. Vista had absolutely nothing to do with that show.

Leave a Comment

(Please keep URLs out of the comment body or the spam filter will block you.)

hidden

Subscribe to the comments via RSS Feed


Most Recent Stories



 

Calendar

March 2007
M T W T F S S
« Feb   Apr »
 1234
567891011
12131415161718
19202122232425
262728293031  

Posts by Month

Posts by Category