‘Hi Def’ is the new ‘Extreme’
Steve Safran March 4th, 2007
The Ad Wizards have discovered the term “High Definition” and are now applying it to, well, whatever they feel like. CNET has put together a great slideshow to illustrate this point. Witness such wonders as “high definition” fireplace logs, patches, model cars, mascara and even “High Definition Vintage Clothing.” They have high definition in three dimensional objects now? Awesome! Note to Cory: Is it time to take Lost Remote Hi-Def?
5 Comments Add your own
1. Frank Catalano | March 4th, 2007 at 5:12 pm
Charming. Another word about to lose any meaning due to marketing people.
Wait a minute.
2. Allen | March 4th, 2007 at 5:34 pm
I heard a radio programmer once say on the air that “high definition” radio did not really mean anything. That’s just a label they’ve put on something new to make it sound snazzy.
3. Charles | March 4th, 2007 at 6:34 pm
Is this like when in the early to mid-90’s, every single video game had “3D” tacked on to the end? Because that annoyed me. A lot.
4. theminneapolischannel | March 4th, 2007 at 8:31 pm
did i hear victoria’s secret is soon to introduce a line of hi-def?
cool.
5. G Man | March 5th, 2007 at 6:04 am
That’s Hella-lame.
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