Study: Linear TV on its way out for many
Cory Bergman March 4th, 2007
People in the 18-39 age group will consume 80 percent of their television/video via the internet, VOD, DVR, IPTV or other on-demand platforms in 7 years time, predicts a study by Solutions Research Group. “Networks have to think about a future where everything is nonlinear, more or less, and everything is picked out to watch on any and all platforms,” said Kaan Yigit, an analyst with the company.
3 Comments Add your own
1. SS | March 5th, 2007 at 7:21 am
While I agree it’s headed to a higher number, I think 80 percent is a bit high. Live sports alone will keep males age 18-39 well below that 80 percent number. Also, add to that channel changing, most 18-25 year olds don’t “plan” their video watching, they surf, and I think it’ll be closer to 60-70%.
Of course, it’s possible some new technology could flip all that on its head. Either way, it’s all about content. If you have something people want to watch, they’ll find a way to watch it, be it linear tv, internet or whatever. It’s just about how to monetize it for all those mediums.
2. theminneapolischannel | March 5th, 2007 at 8:16 am
that number does seem high, but “7 years time” also seems a bit high.
how about 2?
i think the 2008 election $ bonanza is in-play.
3. flotsam | March 5th, 2007 at 9:31 am
Are you ruling out “linear” viewing on wireless and other devices. There is a great deal of that happening beyond our borders. I suspect as bandwidth grows and wirelessness becomes as prevalent here as in all the “over theres,” the model we think is THE model will change.
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