Comments on: Study: Linear TV on its way out for many http://www.lostremote.com/2007/03/04/study-linear-tv-on-its-way-out-for-many/ Where TV Finds the Future Sat, 11 Oct 2008 21:52:15 +0000 http://wordpress.org/?v=2.5.1 By: flotsam http://www.lostremote.com/2007/03/04/study-linear-tv-on-its-way-out-for-many/#comment-208405 flotsam Mon, 05 Mar 2007 16:31:26 +0000 http://www.lostremote.com/2007/03/04/study-linear-tv-on-its-way-out-for-many/#comment-208405 Are you ruling out "linear" viewing on wireless and other devices. There is a great deal of that happening beyond our borders. I suspect as bandwidth grows and wirelessness becomes as prevalent here as in all the "over theres," the model we think is THE model will change. Are you ruling out “linear” viewing on wireless and other devices. There is a great deal of that happening beyond our borders. I suspect as bandwidth grows and wirelessness becomes as prevalent here as in all the “over theres,” the model we think is THE model will change.

]]> By: theminneapolischannel http://www.lostremote.com/2007/03/04/study-linear-tv-on-its-way-out-for-many/#comment-208347 theminneapolischannel Mon, 05 Mar 2007 15:16:12 +0000 http://www.lostremote.com/2007/03/04/study-linear-tv-on-its-way-out-for-many/#comment-208347 that number does seem high, but "7 years time" also seems a bit high. how about 2? i think the 2008 election $ bonanza is in-play. that number does seem high, but “7 years time” also seems a bit high.

how about 2?

i think the 2008 election $ bonanza is in-play.

]]> By: SS http://www.lostremote.com/2007/03/04/study-linear-tv-on-its-way-out-for-many/#comment-208299 SS Mon, 05 Mar 2007 14:21:08 +0000 http://www.lostremote.com/2007/03/04/study-linear-tv-on-its-way-out-for-many/#comment-208299 While I agree it's headed to a higher number, I think 80 percent is a bit high. Live sports alone will keep males age 18-39 well below that 80 percent number. Also, add to that channel changing, most 18-25 year olds don't "plan" their video watching, they surf, and I think it'll be closer to 60-70%. Of course, it's possible some new technology could flip all that on its head. Either way, it's all about content. If you have something people want to watch, they'll find a way to watch it, be it linear tv, internet or whatever. It's just about how to monetize it for all those mediums. While I agree it’s headed to a higher number, I think 80 percent is a bit high. Live sports alone will keep males age 18-39 well below that 80 percent number. Also, add to that channel changing, most 18-25 year olds don’t “plan” their video watching, they surf, and I think it’ll be closer to 60-70%.

Of course, it’s possible some new technology could flip all that on its head. Either way, it’s all about content. If you have something people want to watch, they’ll find a way to watch it, be it linear tv, internet or whatever. It’s just about how to monetize it for all those mediums.

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