BY STEVE SAFRAN
MANAGING EDITOR
LOST REMOTE
email:steviesaf@gmail.com
“If we budget that for that in 2009, what will the click-thru rates be on the sign?”
“How will we monetize the sign?”
“What if someone spray paints something someone might consider offensive on that sign? Couldn’t we be sued?”
“We found a company that will put up the sign for free, provided we use their logo instead.”
“Where do the anchor heads go on the sign?”
“Corporate has a terrific idea. They’re gonna send us a free sign that has the network name and all we have to do is put our number on the end in duct tape!”
“We found an intern who took woodshop. He’ll do the sign for credits.”
“We’ll put up the web sign. But only the day after we put up the TV sign.”
“I hear something about ‘blogs.’ Get the sign to blog.”
“Can’t we just put up a scrolling ticker sign and take the logo from the wire?”
“We’re going to have our web staff install the sign. They’re web people, so they know how to put up banners.”
“We’re worried the web sign will cannibalize viewers away from our TV sign.”
Add your own boardroom-think sign ideas in the comments section…
