TV networks launch big campus push

Cory Bergman March 4th, 2007

Now that Nielsen is including college students in its ratings sample, TV networks are ramping up marketing campaigns on college campuses. Imagine that. The CW network, for example, is throwing custom parties themed to TV shows, staging events at fraternity houses and marketing to kids at spring break hot spots. “The ‘Animal House’ crowd now has a voice,” says Rick Haskins, EVP of marketing and brand strategy for the CW, in a quote that puts him back a few years. (WSJ sub. req.)