Comments on: MTVN to build thousands of websites http://www.lostremote.com/2007/03/06/mtvn-to-build-thousands-of-websites/ Where TV Finds the Future Thu, 04 Dec 2008 23:03:58 +0000 http://wordpress.org/?v=2.5.1 By: GramBorder http://www.lostremote.com/2007/03/06/mtvn-to-build-thousands-of-websites/#comment-238347 GramBorder Tue, 20 Mar 2007 06:53:36 +0000 http://www.lostremote.com/2007/03/06/mtvn-to-build-thousands-of-websites/#comment-238347 Hi all! I want to all of you know, World is mine, and yoursite good Bye Hi all!

I want to all of you know, World is mine, and yoursite good

Bye

]]> By: Jeff Bailey http://www.lostremote.com/2007/03/06/mtvn-to-build-thousands-of-websites/#comment-211207 Jeff Bailey Wed, 07 Mar 2007 23:42:49 +0000 http://www.lostremote.com/2007/03/06/mtvn-to-build-thousands-of-websites/#comment-211207 But think as a bean counter for a moment -- If you already have classifieds or other content and split that 'something' off from the Wxxx or Kxxx site, you'll have to explain to those higher up the corporate food chain why your "hits" and Alexa ranking has suddenly dropped. And the numbers for the new site may not look impressive enough to the uninitiated for them to justify the costs. But think as a bean counter for a moment — If you already have classifieds or other content and split that ’something’ off from the Wxxx or Kxxx site, you’ll have to explain to those higher up the corporate food chain why your “hits” and Alexa ranking has suddenly dropped. And the numbers for the new site may not look impressive enough to the uninitiated for them to justify the costs.

]]> By: thephiladelphiachannel http://www.lostremote.com/2007/03/06/mtvn-to-build-thousands-of-websites/#comment-210589 thephiladelphiachannel Wed, 07 Mar 2007 13:40:37 +0000 http://www.lostremote.com/2007/03/06/mtvn-to-build-thousands-of-websites/#comment-210589 don makes a good point. but in order to do this local will first have to learn to LINK to other sites. and then DO IT. it's amazing to me that this basic idea cannot even get play at station groups that own in several markets. don makes a good point. but in order to do this local will first have to learn to LINK to other sites. and then DO IT.

it’s amazing to me that this basic idea cannot even get play at station groups that own in several markets.

]]> By: Don Day http://www.lostremote.com/2007/03/06/mtvn-to-build-thousands-of-websites/#comment-210137 Don Day Wed, 07 Mar 2007 05:40:09 +0000 http://www.lostremote.com/2007/03/06/mtvn-to-build-thousands-of-websites/#comment-210137 Can I soap box for a quick minute? Local TV stations should take a look at the MTVN model. There are so many sites out there that are trying to graft everything they can on to the legacy brand. Why? Use the power of TV to promote a brand other than your core. Any local TV site that is trying to graft classifieds on to KXXX.com isn't going to see traction. Classifieds is just another screaming voice trying to get attention on a crowded home page. Break that content (or whatever non-news vertical you are trying to make work) off and find another brand - one that makes sense for your market. You'll see a much better return and provide less confusion. Plus, if the classifieds are all alone (or mostly alone) on a site, they don't have to compete with everything, giving you a second "face" to present to the world. This isn't to say "don't put your classifieds on your legacy brand site" -- do this, but push people to your secondary brand. Can I soap box for a quick minute?

Local TV stations should take a look at the MTVN model. There are so many sites out there that are trying to graft everything they can on to the legacy brand. Why?

Use the power of TV to promote a brand other than your core. Any local TV site that is trying to graft classifieds on to KXXX.com isn’t going to see traction. Classifieds is just another screaming voice trying to get attention on a crowded home page. Break that content (or whatever non-news vertical you are trying to make work) off and find another brand - one that makes sense for your market. You’ll see a much better return and provide less confusion. Plus, if the classifieds are all alone (or mostly alone) on a site, they don’t have to compete with everything, giving you a second “face” to present to the world. This isn’t to say “don’t put your classifieds on your legacy brand site” — do this, but push people to your secondary brand.

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