TiVo goes live with Amazon Unbox

TiVo subscribers can now buy and download TV shows and movies from Amazon’s relatively new Unbox service, right from their TV sets (you have to go online first and sync your Amazon and TiVo accounts.) The TiVo-Unbox service will likely face its stiffest competition from Apple TV (and perhaps Xbox 360′s upcoming IPTV). Over the next few years, it will be interesting to watch the growth of viewing IP-delivered video on TV compared to cable, satellite or over-the-air.