Fox Interactive: We hit 40 billion page views
Cory Bergman March 8th, 2007
FIM says it served up 40 billion (that’s right, billion) page views during the month of January, or about 9.2 percent of all page views in the U.S. Of course, MySpace was the biggest driver by far. FIM president Peter Levinsohn says he’s working with the nation’s top advertisers to create new engaging experiences on MySpace. For example, MySpace is creating “custom communities” — profile pages for clients with a corresponding ad campaign — which cost as much as $1 million.
Also, Levinsohn said News Corp. is still working on a YouTube alternative, as we’ve reported throughout the last few months. The idea is to bring together a number of major media companies — NBC is interested, for example — to aggregate professional video in a single video site. Negotiations are ongoing.
6 Comments Add your own
1. thedetroitchannel | March 8th, 2007 at 10:53 am
why on earth would fim need to cut a deal with anyone? 40 billion page views is fantastic.
2. Joe | March 8th, 2007 at 11:19 am
40 billion pageviews: impressive.
40 billion MySpace pageviews: makes you sick to your stomach
3. thedetroitchannel | March 8th, 2007 at 12:21 pm
yeah, that “$1 million” a pop for an ad campaign must sit well on your upset stomach.
4. Joe | March 9th, 2007 at 8:58 am
Ease up slim. I was just pointing out that MySpace is a content graveyard, patrolled mainly by kids lying about their age and hotlinking to Google Images.
5. thebronxchannel | March 9th, 2007 at 10:10 am
yo, you seem willing to offhandedly dismiss “kids” and the huge amount of their parent’s money they spend whereas i do not.
btw- i got your “slim” right here.
6. The Tony | March 9th, 2007 at 2:53 pm
Kids do buy crap. Hence, MySpace is HUGE.
To be fair, I’m on MySpace a few times a day. For mere seconds at a time, and only to check for new messages. Occasionally, I’ll click through a few, select profiles.
I imagine a lot of those page views were pretty much the same thing.
Toying around with something that’s been pretty simple and pretty much in the hands of members (creatively) for so long is just going to weaken it. The second they start to hard-sell me things I’m out.
Then again, kids are stupid. So…who knows?
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