‘Heroes’ taps into the web
Cory Bergman March 8th, 2007
Yes, I admit, I’m a huge Heroes fan. And that’s saying something, because I’m watching less TV these days. NBC has done a tremendous job integrating the web with the show. For example, you’ll soon be able to buy the cool, original artwork shown on air (drawn by graphic illustrator Tim Sale) in an auction on NBC.com, with the proceeds going to the Epilepsy Foundation. And you can upload your video to NBC.com with your theories how the show will evolve over the next several episodes, and some clips will be shown on the air. And it’s all sponsored by Cisco. Screen grab…
Adds Laurie in comments: “I signed up for the ‘job’ from the Primatech Paper site and since then i’ve been getting emails from the girl who appeared on the episode where Parkman and Ted got together. Those emails have linked to a MySpace address, a blog and ’secret portals’ within the Primatech Paper site, not just the Cisco-sponsored NBC site! Why can’t more interesting tv shows be like this? Oh wait, I asked for an interesting tv show.”
2 Comments Add your own
1. laurie | March 8th, 2007 at 7:07 am
i signed up for the “job” from the Primatech Paper site and since then i’ve been getting emails from the girl who appeared on the episode where parkman and ted got together. those emails have linked to a myspace address, a blog and “secret portals” within the Primatech Paper site, not just the cisco sponsored nbc site! why can’t more interesting tv shows be like this? oh wait, i asked for an interesting tv show…
2. The Tony | March 8th, 2007 at 8:30 am
I’m going to start calling people who complain that there’s nothing worth watching on TV “ThreadBangers,” I think. ; )
Heroes is awesome. And NBC’s done a TREMENDOUS job turning around its website and using it to enhance not only this show, but others I happen to enjoy as well.
Still, nothing as extensive as what they’ve done with Heroes, which continues to make me giddy every week. Every time I get another Primatech Email, I do a tapdance.
Life is good as long as I have Heroes.
No website can bring me that. But websites can make what I’m watching on actual TV more fun.
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