USAToday.com signing up thousands new members

Cory Bergman March 9th, 2007

Just a few days after launching a bold new design, thousands of people a day are signing up as members on USAToday.com’s social networking engine. “The people are reacting, everyone is thrilled,” said SVP Jeff Webber. “We’ve got some consumers that liked the old design and tell us we’ve gone too far. But 3,000, 4,000, 5,000 people a day are creating personae, commenting and coming in. We’re five days deep.”