Disruption: Hollywood stars getting own video sites

Steve Safran March 10th, 2007

Another disruption in the traditional media mold to tell you about: the William Morris Agency has entered into a partnership that could mean a web channel for every star. The agency is partnering with Narrowstep, which bills itself as the “TV on the Internet Company.” The idea is to produce “TV-quality programming” and put it on the web. This subverts the old model, by allowing the agency to create shows for its clients and blast them directly to the audience. So, in theory, every William Morris client - and there are 3,000 of them - could have their own web channel. The agency also has corporate clients - synergy, anyone? (Ultimately, of course, every actor could bag their agent and go straight to the audience. Agents, after all, are the ultimate middle-men.) While LR doesn’t like when Hollywood uses old terms like “TV on the web” - it’s just the web, guys - we do like it any time there’s a shift away from the old model. (Thanks, CK!)