National Account Executive, CBS Digital

New York, NY

Cory Bergman March 10th, 2007

CBS Television Stations is looking for a top-notch National Sales
Executive.

The Digital National Sales Executive’s primary responsibility is to
aggressively pursue digital media ad sales directly with interactive
and traditional advertising agencies, as well as directly to all
relevant clients and generate national online revenue over our CBS
owned and operated TV Stations web sites (www.cbslocal.com).

This position requires a proven track record of driving revenue
through the development of long term relationships with clients and
agencies. Candidate must have demonstrated the ability to manage
complex negotiations to successful closure and delivery, as well as
the ability to convert national offline advertising dollars to
online.

This individual will manage the sales and service of all advertising
schedules they sell across the local CBS TV Stations online network.
Reporting to the Director of National Advertising Sales, this
position will be responsible for regularly reporting advertising
sales revenue, sales and inventory forecasting and CPM analysis in
relation to plan. Ideal candidates will have an understanding of
high tech and consumer sales and marketing. They will be on top of
shifting media trends, and how the web is impacting marketplaces and
companies’ business models. They will demonstrate an ability to think
creatively, sell strategically, and communicate efficiently internally
and externally.

RESPONSIBILITIES:

Generate new business by growing ad sales revenue and exceed revenue
goals by prospecting for new clients in national sales

Will set and own territory sales agenda including, prioritizing and
organizing sales calls based on maximum potential return.

On-going coordination with National Sales Director on account
strategy and sales plans

Effectively monitor and evaluate the network’s online inventory and
their current pricing

Regularly manage agency/client relationships

Meet and exceed revenue goals

Sell multi-market ad packages to national online and traditional
advertising agencies

Collaborate with Director of National Advertising Sales, Marketing
Services Manager, Business Development Manager, Director of Research
and Editorial staff to help:

o Bring relevant local opportunities and helping to develop effective
research and innovative marketing tools by pinpointing online consumer
trends necessary to create category and advertiser-specific strategic
solutions

o Prepare and review sales reports and periodic forecasts

QUALIFICATIONS:

The ideal candidate will have:

Minimum 2 years of online advertising sales along with 5 years of
other media sales experience (TV, radio or newspaper sales
experience, is a plus).

BS / BA degree required

Dedicated and driven work ethic, excellent writing skills,
comfortable making presentations to all size groups (5-50),
outstanding computer skills, 10% travel required

Please send resume and cover letter to DMG.RECRUITMENT@CBS.COM

Apply via email:

DMG.RECRUITMENT@CBS.COM

Please be sure to reference the job title in the subject field