Eisner helps start web ‘studio’, advertisers would stream

Michael Eisner, who turned around Disney only to see things get a little ugly, is now focusing on a new venture that would be the web equivalent of a Hollywood studio. Eisner’s investment firm is announcing the formation of Vuguru, a studio that will produce web video. The studio will have lots of sites for the videos, but here’s the sentence from the USA Today article you need to pay sharp attention to. It’s about the new show Prom Queen, which will be on PromQueen.tv and “the series also will be on Ellegirl.com, which is a Prom Queen sponsor.” Get that? The show is going to be on the advertiser’s site. It’s another disruption move: advertiser sends entertainment directly to consumer.