Eisner helps start web ’studio’, advertisers would stream
Steve Safran March 12th, 2007
Michael Eisner, who turned around Disney only to see things get a little ugly, is now focusing on a new venture that would be the web equivalent of a Hollywood studio. Eisner’s investment firm is announcing the formation of Vuguru, a studio that will produce web video. The studio will have lots of sites for the videos, but here’s the sentence from the USA Today article you need to pay sharp attention to. It’s about the new show Prom Queen, which will be on PromQueen.tv and “the series also will be on Ellegirl.com, which is a Prom Queen sponsor.” Get that? The show is going to be on the advertiser’s site. It’s another disruption move: advertiser sends entertainment directly to consumer.
5 Comments Add your own
1. Michael Rosenblum | March 12th, 2007 at 8:14 am
Vuguru?
Sounds like Viagra that has gone past its use date.
Are we running out of url names?
2. thewashingtonchannel | March 12th, 2007 at 8:33 am
you know about outdated viagra?
3. invitedmedia | March 12th, 2007 at 8:53 am
which will win out: .tv or .com ???
my pudgy little fingers are having quite a time adjusting.
4. Safran | March 12th, 2007 at 9:58 am
I am the eggman. I am the eggman. I Am The Walrus… Vuguguru.
5. rbrant | April 5th, 2007 at 7:52 am
promqueen.tv is absolutely terrible. Eisner should just stay retired.
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