News from the upfront

Cory Bergman March 12th, 2007

Every year, there are predictions about the coming demise of the upfront, that special time of year when the networks sell much of their ad time for the fall season. But alas, the upfront is back — with internet players, too — and here’s a scattering of stories:

  - Broadcasting & Cable: Four big shifts in the upfront market
  - WSJ: Networks optimistic for a healthy upfront (sub req)
  - TV Week: AOL joins the upfront with a preview of its big events