State of the Media: Sites don’t go deep
Steve Safran March 12th, 2007
Unlike newspaper or TV, the web is not limited by space or time. Therefore, its potential for depth is limitless. But the “State of the Media 2007″ study gives low marks to media sites for depth of coverage, scoring lower in this category than any other. 18 of the 36 sites in the study got their lowest grades in the “depth” category. This is a terrible shame, especially when you consider the volumes of material reporters and the assignment desk gather on a given story in the course of a day. Stations may think they don’t have time to cover stories deeply. It’s not true - stations already gather a great deal of information, they just don’t post or archive it. Linking to other resources - always a tough sell inside a newsroom, admittedly - is another good way to give depth to a story. The PEJ cited CBSNews.com and Global Voices as examples of giving better depth to news coverage.
4 Comments Add your own
1. Gene | March 13th, 2007 at 12:27 pm
This is obviously because the websites are simply an adjunct to the primary outlet. The content is created and edited for broadcast or print media, then a copy is shunted over to the website.
I think it will be a very long time before the content is amassed primarily for the “deep” pages of a website, then edited down for the other outlets. This is why the web has in many ways failed to meet the promise of its hypertext origins: imagine how different it would be if the content of all that news gathering flowed to the web, with hyperlinked text throughout, creating — yes — a web showing connections throughout the news. Golly, people might actually figure out how one story connected to another and divine what was actually going on in the world!
2. Stephen Downes | March 13th, 2007 at 4:26 pm
The most advanced media technology in the history of humanity and in the news we get Paris Hilton and an update on tonight’s American idol. Sad.
3. Jason Salas | March 15th, 2007 at 7:17 pm
This type of feedback seems to be the direct result of people becoming more and more accustomed to blog journalism, meaning an abundance of links everywhere (including would be “competitors”, which would never happen in the mainstream), unabashed self-promotion, embedded elements and a more liberal tone of writing.
When mainstream sources don’t use such a cavalier approach in the interest of staying professional and not burning bridges that might hurt future opportunity, it’s seen as not going deep and being inferior.
Yep, sad.
4. Cristobal | September 17th, 2007 at 6:00 pm
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