Disney targets moms with Family.com

David Johnson March 13th, 2007

The Mouse is going for a bold community play with Family.com, a new site launching later this week for moms who are increasingly looking to the Internet for answers and information about raising their children. Analysts at Forrester and Jupiter find it interesting that Disney, which is famous for content control, is putting so much stock into looping in people and content from the outside on the site. Screen grab…