Adults love video games
David Johnson March 14th, 2007
New stats from Nielsen/NetRatings show just how hot game consoles are right now:
- 37 percent of U.S. adults who go online own a video game console.
- 16 percent own a portable gaming device.
- 71 percent of console owners are married, and 66 percent have at least one child.
“As game consoles have become increasingly sophisticated, families have incorporated them into their centralized home media centers, which include the television, digital recording device, digital music player and the PC,” said Carolyn Creekmore at Nielsen/NetRatings. We’ll keep saying it until it hits home: If you are involved in both television and interactive content, you need to figure out how to insert yourself into the game space, because that space is rapidly encroaching on both your screens.
7 Comments Add your own
1. Patrick | March 14th, 2007 at 10:55 am
Gotta hand it to Nintendo…the Wii is just too awesome. My friends are telling me that even their grandmas are getting into the games, especially bowling. They need to make a shuffleboard game, stat!
2. David Johnson | March 14th, 2007 at 12:22 pm
shuffleboard… hilarious.
3. Cory | March 14th, 2007 at 1:19 pm
I love the Xbox 360 and spend more time playing than watching TV. And now my fiance wants a Wii.
Non-gamers think of video gaming as isolationist — a lonely, independent, nerdy sport — but in actuality, it’s popular in large part because of the community. Whenever I play, I’m on Xbox Live with a friend or two, connected via live audio in a virtual world.
Suddenly TV is isolationist.
4. Hussman | March 15th, 2007 at 6:13 am
It’s going to be very interesting to see how things play out once Nintendo starts adding more channels to the Wii. My wife (who does not play video games - until she discovered the Wii) really loves the Wii Weather Channel.
5. David Johnson | March 15th, 2007 at 7:58 am
we’ve been talking about the set top box for a long time, but there is just something about surfing the web from the couch and webtv and media pcs haven’t broken through. this new generation consoles are a whole different animal though. the interface, connectivity and content should remind us that there is WAY more to the Internet than the dub-dub-dubs. interactive media must keep thinking more outside the boxes (pcs and tvs).
6. sopreet | April 18th, 2007 at 4:51 am
asad
7. Anonymous | May 27th, 2008 at 8:10 am
you people scary the crap out of me
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