Multimedia search startup in beta, needs work

Steve Safran March 15th, 2007

Divvio, which searches several multimedia sites (YouTube, Grouper, iFilm, Google Video, etc.) and brings them into its own player, is now in beta. Writes the AP in USA TODAY, “Hoping to become ‘the Google of audio and video’ (Divvio) introduced software this week that trolls the Internet for podcasts, music and videos, then sorts the clips into categories such as fashionista, hip hop and gossip snoop.” Cute, but a bunch of searches I conducted led to an overly-hip error message: “Oh Snap - Video is Missing.” (The first step for the search should be to filter out the missing results, shouldn’t it?) Still - beta.