Wired debuts cool new design
Cory Bergman March 15th, 2007
While many news sites sort of look the same, Wired.com has launched a trendy new design that breaks the template with a fresh look. I love the simple, content-forward approach and the short home page. Notice the straightforward navigation beneath the main stories (and check out all those blogs). The masthead splits a single ad into two parts — one of just two ads on the home page.
What do you think? (Imagine a local TV site designed like this. Oh, wait, just two ads and no promos? Sorry, I must be smoking something.)
Adds anonymous in comments: “I’m still trying to find out why, in a demanding, potentially exciting medium like web, TV stations think it’s the bee’s knees to barf their TV graphics upon the computer screen and call it a website…. There’s design that sucks, but the bigger question is do most TV stations understand how to strategize, how to think in the new paradigm and move their businesses to the 21st century? I think not.”
9 Comments Add your own
1. horse with no name | March 15th, 2007 at 11:57 pm
i couldn’t agree more, cory
i’m still trying to find out why, in a demanding, potentially exciting medium like web, TV stations think it’s the bee’s knees to barf their TV graphics upon the computer screen and call it a website.
are TV managers so burned out that instead of launching bold web initiatives, they just look at the latest iteration of IBS design and copy it (or sign up with ibs/worldnow?)
TV station sites have outstanding potential with video, weather and breaking news, yet as LR keeps harping, NEWSPAPERS keep beating them at their own game.
there’s design that sucks, but the bigger question is do most TV stations understand how to strategize, how to think in the new paradigm and move their businesses to the 21st century? i think not.
2. Jason Parker | March 16th, 2007 at 4:45 am
Wow. Very Impressive. I also really like the headlines. Very well designed AND written. Everything grabbed my attention and was very easy to understand and navigate. Easily one of the best magazine/news websites out there.
3. laurie | March 16th, 2007 at 6:36 am
hey! our tv website only has 3 ads on the homepage (that are forced to rotate with promos). the thing is, our goal was to get away from the traditional tv website and become more of a “community portal.” i linked it, so click my lovely name to see more.
4. thewashingtonchannel | March 16th, 2007 at 7:17 am
laurie,
how much of an issue was it to brand your community web channel as something besides kark.com?
5. Don Day | March 16th, 2007 at 8:08 am
Laurie — don’t take the bait on #4’s question. Trust me.
6. thewashingtonchannel | March 16th, 2007 at 8:25 am
yeah, “trust” don. afterall, his pageviews look to have done nothing all year .
sorry don, gotta call ‘em as they print ‘em.
7. Cory | March 16th, 2007 at 8:39 am
Actually, I know for a fact that Don’s page views surpass the traffic of top-ranked TV sites in much larger cities. And “___channel,” you’d be surprised to know that the other TV site that Don runs actually has the location name in the URL.
8. thewashingtonchannel | March 16th, 2007 at 8:47 am
maybe i got the wrong don?
if so, my apologies to both.
if not, gimme the url’s and whose #’s we’re using.
thanks!
9. thewashingtonchannel | March 16th, 2007 at 8:59 am
btw- i wanted to thank you, cory, for posting the stock quotes here. someone suggested that a year or so ago, and i happen to find them useful when here.
why is gannett down a buck today?
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