Nielsen: Reach of games is ‘quite staggering’

Nielsen’s new service tracks the game console market, and the first report clearly shows that much of the usage is taking place when people would normally be watching conventional TV programming. The report, “The State of the Console,” finds that the penetration of video game consoles soared nearly 19% during Q4 2006 and are now in more than 45.7 million homes, which account for 41.1% of TV households. Advertisers and media planners who are buying television are going to notice these numbers, folks.