Networks try to reinvent commercial breaks
Cory Bergman March 20th, 2007
With Nielsen moving toward commercial ratings, broadcasting and cable networks are working on ways to try to get DVR-enabled TV viewers to watch the ads. Viacom’s VH1 has “showstoppers.” The CW has “content wraps.” And now ABC is working on several ideas to hold viewers through commercial pods.
2 Comments Add your own
1. Rick | March 21st, 2007 at 10:24 am
So is it possible TV could have more versions of a commercial for an individual product? Even the most compelling SuperBowl special ads become old news after a month.
2. Shane | July 31st, 2007 at 10:44 am
Like Europe, put nudity in commercials and more people will watch. People that are opposed to it will watch more than people for it. Just like Howard Stern, more people who hate him listen then people who like him. Just to hear what he will say next and complain.
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