Nielsen Monitor-Plus just released its ad growth numbers for 2006 by media:
| Internet | +35% |
| Spot TV top 100 markets | +9.1% |
| Spanish national TV | +8.1% |
| Network TV | +4.2% |
| National cable TV | +1.8% |
| Spot TV markets 101-210 | -0.9% |
| Local newspaper | -3.6% |
Local TV stations in key larger markets experienced a bump from strong political spending, yet smaller market stations struggled. A big culprit: automotive dealer association spending dropped 1.4 percent and dealership spending fell 3.5 percent.
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