Archive for March 21st, 2007
The following is the text of a letter my daughter has handwritten to Fox. She is “very annoyed” (her words) that the network is running the fairly gruesome “Bones” at 8 p.m. and not the American Idol results show, which is on at 9. (Idol is on at 8 on Tuesdays.) LR Daughter is sending her letter to Fox, and has given me permission to reprint it here. Read her first Lost Remote column, after the jump…
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It’s not very often an ad buy gives more time back to news. From B&C:
Beginning Monday April 2, ABC’s World News With Charles Gibson will air a month-long weekly series with a single commercial sponsors. The series, “Key to the World,” will be reported by Good Morning America weekend host Bill Weir from locations around the world including the island nation of Kiribati and Zamibia. The sponsorships will add approximately five minutes of editorial content to the broadcast thanks to reduced commercial interruptions.
March 21st, 2007
Yahoo CEO Terry Semel said he has plans to expand user-created video sharing throughout the site. The details are a little unclear since Yahoo already has Video.Yahoo.com and You Witness News, but Semel offers a little insight:
“I don’t see the future of user-generated content as just clips. There are opportunities to do other things than a version of America’s Funniest Home Videos. I also see user-generated content becoming more targeted. It will definitely get better in terms of tapping people’s creativity.
People keep pitching online video as if they were pitching TV shows. That’s really what they were thinking: TV, not online, not interactive. This is not TV and you can’t think that way. It has to fit and use all the capabilities of the medium.”
Semel nearly quoted the Lost Remote mantra, “the web is not TV.”
March 21st, 2007
Columbus, OH
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Tennessee
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Evanston, IL
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Videoblogger Amanda Congdon has done an intriguing videoblogging ad deal with Dupont to promote its bullet-proof Kevlar material with “Dupont Science Stories.” The clips are produced with a mini-documentary style and run about two-minutes in length (see below). Selected blogs are paid to host the clips — just like ads — which are distributed by Brightcove and Federated Media. Other blogs can post the clips if they like, like we’ve done below, but we don’t get paid. The clips are cross-posted on YouTube and hosted on a Dupont microsite, stories.dupont.com. All in all, this is a very innovative way for Dupont to use the viral nature of video to achieve broad distribution with a new audience. Smart, and I bet there’s a new ad model emerging here. Meanwhile, some folks have brought up the potential conflict of interest issue here, since Amanda hosts a videoblog for ABCNews.com. But hey, is she really a journalist? “ABC and HBO both approved the DuPont spots,” Amanda explains. “And under the ‘blogger’ title, which is what I am, hello? I am not subject to the ‘rules’ traditional journalists have to follow.”
March 21st, 2007
Google’s search engine continues to grow in share in the U.S. Comscore stats:
| |
February |
January |
| Google |
48.1% |
47.5 |
| Yahoo |
28.1 |
28.1 |
| MSN |
10.5 |
10.6 |
| Ask |
5.0 |
5.2 |
| AOL |
4.9 |
5.0 |
| |
|
|
Adds RG in comments: “Bit of a misleading article. Year-over-year yes, but month-over-month you’d have to say it’s flat. Comscore and Nielsen simply are not precise enough – the margins of error too high.”
March 21st, 2007
PaidContent reports that NBCU and News Corp. may firm up an online video partnership as early as this week, but there’s still the possibility that it all falls apart in negotiations. As we’ve reported, both companies (and Viacom, earlier) are discussing a joint venture to create a YouTube alternative of sorts. They’re talking to potential distribution partners — such as Yahoo and MSN — but nothing is set in stone. Stay tuned…
March 21st, 2007
