Don’t you understand? We’re highly paid professional network programmers. We are – and always will be – smarter than everyone else.

In the meantime, we encourage you to check out some of our other quality programming, such as The War At Home, Nanny 911, and one we think you’ll particularly enjoy, Are You Smarter Than a 5th Grader? Some of those questions are wicked hard!!!

Warmest regards,

Network Honchos

Ordinarily, they only play a movie for a week because by that time, everyone has seen it. After taking my kid to the late show, I sent an email to their parent company to suggest that they keep it for another week and play it at the earlier time. And offhand, I can’t remeber the exact reasoning, but the fellow replied that they were going to hold the picture over and run it as the first movie, but for reasons similar to those cited by Sam, they had to run the action-adventure as the 7 o’clock show.

Of course, “Charlie” was also the weekend matinee and they did hold the film over, which I know did some good because we went back to the theater with some of my daughter’s friends who couldn’t do the late show. But, it also goes to show that legalese, corporate mumbo-jumbo doesn’t always make sense in the real world. After all, both “American Idol” and “Charlie & the Chocolate Factory” should be the early show.

Also are you really comparing the buying power of a 10 year old compared to an adult? Yes they can enormous influence, and there is a market directly aimed at that age group. But looking at the companies that advertise with American Idol, its clear that the Main age group targeted is not 10 year olds. Compared to cartoons on Sat. which are directly aim to them, well the newest toys, and the ‘hottest thing’.

That age group is very desirable but only certain companies.

Don’t worry about not remembering ads, it has alot to do with the subconscious. You know you want that car.

Advertising is a funny business.

Well watching the show, won’t impact the ratings but buying a show will. Since the money/stats go to the production company.
It has saved quite a few shows, like Family Guy.

A) She has a cellphone. Her parents wanted it once she entered middle school because we’re the new “Safety Parent” demo.
B) Kids with cellphones buy ringtones
C) They also bug their parents to get things like HBO Video addons
D) Kids download the 99 cent songs and $2.98 song/video packages from the show.
E) She gets her *parents* to watch the show with her. We buy things. We watched something else instead.
(This is the McDonald’s “Happy Meal” concept: sell the kids’ stuff cheap, so the parents will buy the full priced stuff.)
F) If you think 10-year-olds aren’t a desireable demo, you haven’t seen one who really, really, really wants to buy something save $50 or $100.
G) Hell, I can’t remember the ads from shows either.

Stop thinking about the old ways of advertising and think about the new ways advertisers hit the *whole* audience.

And for crying out loud, *encourage* kids to speak up!There’s a bit too much pragmatism here… Kids have the rest of their lives to learn about corporate heartlessness…

Now fifth graders are budding community activists who use the power of the Internet to take on big corporations?

LR Daughter can’t buy a beer until she’s 21, she can’t decide who will be president until she’s 18, but she can be part of a grassroots campaign to take on a billion-dollar industry, rallying her friends to collectively vote on when TV programming airs with e-mail, her remote control and a DVR.

Man have times changed.