Sponsorship gives back five minutes to ‘World News’
Steve Safran March 21st, 2007
It’s not very often an ad buy gives more time back to news. From B&C:
Beginning Monday April 2, ABC’s World News With Charles Gibson will air a month-long weekly series with a single commercial sponsors. The series, “Key to the World,” will be reported by Good Morning America weekend host Bill Weir from locations around the world including the island nation of Kiribati and Zamibia. The sponsorships will add approximately five minutes of editorial content to the broadcast thanks to reduced commercial interruptions.
13 Comments Add your own
1. flotsam | March 21st, 2007 at 6:33 pm
About this report:
1. Mr. Gibson’s program is called World News Tonight.
2. World News Now is a digital offering by ABC News.
3. The last time one heard of an ad buy that produced more time for news content was the buy on NBC’s Nightly News that produced an additinal five minutes per night for a week.
Do we have a fact checking problem here?
2. jetsam | March 21st, 2007 at 6:55 pm
Mr. Gibson’s program has been called “World News” since last July.
3. adm | March 21st, 2007 at 7:02 pm
Zamibia? Is that like Mozambabwe?
4. 5w30 | March 21st, 2007 at 7:34 pm
CBS did the same with “60 Minutes” a while back …
Electronics manufacturer Philips did the CBS … and
quite interestingly the NBC job too … Philips makes a lot
of money worldwide selling light bulbs … as does the
successor to Thos. Edison’s company - GE.
5. Dan | March 21st, 2007 at 8:10 pm
You all are missing the point I think.
Too bad, but it does prove the point, that
Broadcasters are only changing because they are
forced to. This is not a good indication of a successful
industry. HP forced their own printer obsolesces
by obsoliting their own printers. Apple forced their own
computers to be obsolete by making OSX. Hard Drive
manufacturers forced their own products to be obsolete
by making better and higher capacity drives faster
than the old ones could possibly ware out.
But Broadcasters….. they are all about ‘protecting”
their obsolescence through the NAB and lobbyists.
Take a 30 minute newscast that used to have 6
minutes of commercials and now has 14 minutes.
At some point the viewer says Bullshit.
The result is less viewers.
Then someone somewhere in the structure realizes
and offers advertisers something different.
This is classic capitalism.
People purchase (watch) what they feel is a good value. Nightly News, with only 16 minutes of news in 30 minutes is apparently not a good value….
imagine that
Dan
6. themanhattanchannel | March 21st, 2007 at 8:28 pm
“through the nab and lobbyists”
words to remember.
7. Cory | March 21st, 2007 at 11:41 pm
Thanks flotsam, fixed the name.
Still, this only happens once in a blue moon.
8. Steve Safran | March 22nd, 2007 at 5:20 am
Ya get the feeling there’s an element here that really enjoys it when we make mistakes?
9. Anonymous | March 22nd, 2007 at 7:14 am
For the record, take it from a staffer here, Charlie’s show is titled “World News.”
10. themanhattanchannel | March 22nd, 2007 at 7:22 am
great.
now we’ll know what to chisel on its headstone.
11. ~bc | March 22nd, 2007 at 8:48 am
I for one welcome this. I enjoyed it when NBC did it, and wrote them to tell them so. Guess not enough people did, because I haven’t seen it since. This could keep me on ABC for the news, I had been strongly considering going to NBC for the HD. But I prefer Charlie Gibson, and ABC in general. They seem to hype less, but still much more than they should. I think it should be a race to the bottom: the one with the least hype wins… “Tonight, on World News: why you’re going to die 30 minutes after this broadcast? Is it your fault?”
12. Anonymous | March 22nd, 2007 at 12:28 pm
chisel away
13. morganusvitus | April 5th, 2007 at 4:06 am
The site looks great ! Thanks for all your help ( past, present and future !)
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