ABC considers TV ads similiar to pop ups
Cory Bergman March 22nd, 2007
There are a few more details on ABC’s plans to try to seamlessly integrate commercials into programming to help counter DVR-skipping. In one example that ABC is considering, viewers watching According to Jim would see a commercial playing in a TV in the living room of the set. Then the commercial would pop full-screen. The same idea would be applied to computer screens, cell phones and even magazines integrated into various ABC shows. Because you love pop ups on the web.
Adds Rocker in comments: “It’s not a totally bad concept but I suspect that the truly organic opportunities to do it without being too intrusive/offensive will be quite limited. It’s going to be hard for them to resist the temptation to start forcing it more to ‘expand the inventory,’ which will not only make it a bad advertising idea, it also has the potential to negatively impact the viewing experience… and probably creative processes… of the shows themselves.”
5 Comments Add your own
1. Kevin Shea | March 22nd, 2007 at 8:43 am
Yet another way to drive me away from watching network TV. Make it compelling and I’ll watch. Make it onerous, and I’m gone.
2. Rocker | March 22nd, 2007 at 8:48 am
It’s not a totally bad concept but I suspect that the truly organic opportunities to do it without being too intrusive/offensive will be quite limited. It’s going to be hard for them to resist the temptation to start forcing it more to “expand the inventory”, which will not only make it a bad advertising idea, it also has the potential to negatively impact the viewing experience…and probably creative processes…of the shows themselves. Be very careful to avoid starting a downward spiral that will result in worse programs, lower ratings and ultimately, diminished potential for advertisers.
3. Anonymous | March 22nd, 2007 at 9:10 am
There once was an According to Jim where everyone had cellphones, which rang many times throughout the episode, and each time they rang, the camera got a nice tight shot of the logo. It was ridiculous. You just had this camera staring at a vibrating phone as it jingled away for a while, with no action or dialog otherwise.
4. richard | March 23rd, 2007 at 6:25 am
If I see this, I’m gone. Never to watch an ABC again. I will not ever buy any product advertised this way.
5. Jubilee | July 8th, 2007 at 11:14 pm
I have been noticing “pop up” type ads while watching various shows and channels. I detest them and will refuse to watch channels that continue to do this. I also have made a decision to boycott the products advertised in this type of force feeding manner. It is truly disruptive to the viewing experience.
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