NBC.com debuts new video, social net features

Cory Bergman March 22nd, 2007

NBC.com has launched a ton of fresh features ranging from social networking to better video functionality. Users can invite their friends for online viewing parties and chat while they watch. They can build their own fan groups around their favorite shows, share video with friends and embed clips on their blogs. In a new personalization feature, users can select their favorite shows so every time they log on they’ll be updated with the latest related video. Also, NBC.com now allows users to upload and share their own video and photos. Meanwhile, the NBC.com player has been expanded to a full-screen experience with a companion window that can display relevant facts about the show, live group polling or fan trivia. In some cases, users who watch a show can even select their choice of a pre-roll ad from a single advertiser. Meanwhile, NBC.com announced the results of an eight-week “Heroes360″ experiment that aimed to provide a circular TV-web experience for Heroes fans. The Heroes section saw over 48 million page views and delivered over 27 million video streams in that two month period alone. And here’s an interesting factoid: NBC said a study of user behavior found that some were watching shows online at work instead of watching them on their DVRs.