Reaction to the NBCU-News Corp online video deal

Steve Safran March 23rd, 2007

A sampling of some of today’s reports on the NBCU/News Corp deal to put thousands of hours of video onto a new site…

Hollywood Reporter: “…charter advertisers include Cadbury Schweppes, Cisco, E-surance, Intel Corp. and General Motors. Royal Caribbean signed on Thursday morning as did another advertiser who wished to remain nameless.”

NYT: “…the unnamed venture — which some working on the project referred to internally as “Caterpillar” — could represent one of the boldest efforts yet…”

Globe and Mail: “Broadband is officially the new cable,” said Kaan Yigit, a new-media analyst with Toronto-based Solutions Research Group, said yesterday. “Broadband has arrived today.”

USA Today: “NBC Universal and News Corp. … unveiled their splashiest effort yet to hang on to people who want to watch popular TV shows and movies on their computer screens.”

SF Chronicle: “James McQuivey, an analyst for Forrester Research (says)…’The YouTube of two or three years from now, if left unchecked, blooms like a big potential threat.’”

Bloomberg: “‘It really does seem like everyone is taking sides against Google and YouTube,’ said Greg Sterling, an analyst at Sterling Market Intelligence in Oakland, California.”