Yahoo offers mobile ad network

Cory Bergman March 26th, 2007

On the heels of launching OneSearch, a mobile search product with a local focus, Yahoo is poised to debut a mobile ad network with text, display and video capabilities. Initial partners include MobiTV, Opera and Go2, with others in discussions. “Yahoo has plunged aggressively into the business in the last few months,” said Gary Arlen, president of Arlen Communications, a research firm. “But it’s so new, nobody is ahead.”