‘You Shoot it, We’ll Share it’ coming to Fox Chicago
Cory Bergman March 26th, 2007
WFLD-TV in Chicago is prepping a high school sports site called FoxJox.com that encourages users to upload short video highlight clips. WFLD is visiting various schools and educators, reports this blog, to explain the new service and give shooting and editing tips. The trademarked tagline is “You Shoot it, We’ll Share it.” It’s unclear if FoxJox.com is just WFLD’s beta site or if it will become the new high school sports destination for all the Fox owned-and-operated stations. As we reported last week, CBS bought MaxPreps.com in an effort to compete on this same front. (Thanks Mike for the link!)
9 Comments Add your own
1. The Tony | March 26th, 2007 at 12:36 pm
This initiative doesn’t attack the REAL problem at hand, here — that high school football is popular enough to warrant such a thing.
2. Rocker | March 26th, 2007 at 2:02 pm
Tony, why is that a problem? (not sure if you’re saying it is or isn’t popular enough). It would be good if it were though…another way to make it easier to tell the NFL to take a hike. We’ll see what happens when the NFL becomes invisible everywhere except on “official” NFL channels…short term, maybe they capitalize…longer-term, they’re the main drivers of their own marginalization.
Oops…maybe this rant belonged on the earlier post about the NFL planning to sue anyone who even *thinks* about the NFL without a license (or something like that).
3. The Tony | March 26th, 2007 at 2:10 pm
I think the popularity of HS football is kinda’…well, lame.
Go, NFL.
I don’t want to see or hear about any of these musclehead kids until they make it to the big leagues.
As a scrawny, non-jock kind of kid, I spent my childhood wishing great harm and misfortune on the athletes in my high school. I never wanted any of them to have success, while we smarter children could be in the spotlight.
4. Everett W. | March 26th, 2007 at 3:54 pm
Unresolved issues much, The Tony?
As long as the Chicago station just promotes area prep athletes to an area audience, I don’t have a problem. If this thing goes national though, that would take things one dimension too far for my taste.
5. Cory | March 26th, 2007 at 3:54 pm
The Tony, you don’t want to hear about it, but high school kids and their parents everywhere are eating this stuff up.
HS sports online is very popular, and advertisers are spending on it.
6. invitedmedia | March 26th, 2007 at 4:48 pm
just think when one of these hot shots gets his own blog… some writer will trash the poor kid.
7. The Tony | March 27th, 2007 at 6:54 am
I’ll be that writer. Mark my words.
I know it’s popular, but does that mean it SHOULD be? I’m in an area where it’s embarrassingly popular, too.
Just saying. Mainstream popularity doesn’t necessarily make something good. It’s up to the individual, so I guess the success/failure of FoxJox will determine its worth.
Good for Chicago, though. Way to do what viewers want.
I try hard not to watch local news, anyway. What do I know?
8. Dave | March 27th, 2007 at 7:56 am
Interesting that it asks you to download a small application to allow video uploading. Being an .exe file, it looks like Mac users are left out.
9. Rambler | March 28th, 2007 at 6:11 am
It looks like they will be up against CBS and MaxPreps.com. Word is that CBS spent millions of dollars to buy that website which appears to offer no great technology. Dot com bubble here we come.
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