The future of mobile content
Cory Bergman March 27th, 2007
Lots of mobile announcements from the NBCU folks today (see below), and I thought I’d point out this WSJ story today that takes an in-depth look at the rapid innovation in mobile content and services, from video to geolocation. “Augmented reality,” for example, involves pointing a cell phone with a camera at a building and having relevant information pop up on the screen. And there’s Polymer Vision, a company that’s developing a cell phone with a paper-like roll-up screen. While we’ve seen some amazing developments in the web 2.0 space, the next frontier of innovation and growth will be mobile, that’s for sure.
Here’s a video version of the same WSJ story. Short ad plays in front.


3 Comments Add your own
1. Kerry | March 27th, 2007 at 1:44 pm
It’s an interesting story, and clearly this is a market which is continuously accelerating and yet to find a ‘bust’ period to go against the boom.
As an aside, this was the first story from WSJ I’ve seen, and I’m mightily impressed by the player. The only thing that would make it nicer is a full-screen option.
2. Safran | March 27th, 2007 at 3:14 pm
You probably noticed, but that’s a Brightcove player, Kerry, FYI.
And I am ever impressed by the newspapers that move into the video space. Their work continues to improve. And newspapers continue to kick TV butt in streaming video ad sales.
Good report. I don’t know which phone to lust over first. Or when to stop calling these things “phones,” for that matter.
3. Leonard | March 28th, 2007 at 7:22 pm
I’m impressed as well by the production from a company that’s not supposed to know anything about video. The beauty is that while it’s guide by television norms, it’s not restricted by them which creates a nice mix of the familiar and the new.
As for the phones, I am seriously looking forward to the geolocation/gameplay possibilities down the track.
Leave a Comment
(Please keep URLs out of the comment body or the spam filter will block you.)Subscribe to the comments via RSS Feed