MySpace, Eisner in online video deal

Cory Bergman March 28th, 2007

Former Disney chief Michael Eisner has inked a deal with MySpace to provide episodes of the web drama Prom Queen a day before they appear elsewhere on the internet. Eisner’s digital media studio Vuguru launched earlier this month. Press release…

PRESS RELEASE — MySpace today announced a partnership to debut Prom Queen, a scripted serialized mystery produced by Michael Eisner’s new independent production studio Vuguru, first on MySpace. Each episode will launch on the show’s official profile (http://myspace.com/promqueentv) twelve hours before being released on any other website.

“Prom Queen has the potential to be a break-out hit on MySpace,” said Chris DeWolfe, CEO and co-founder of MySpace. “Video is a cultural cornerstone for the MySpace community – it’s a huge part of how our users express themselves and discover pop culture. We have become a primary destination for online viewers and with exclusive content like Prom Queen, more and more eyeballs are coming to MySpace Video.”

Prom Queen kicks-off a high volume of upcoming product and content developments for MySpace Video across premium, licensed, and original content platforms.

“With this partnership, the future of on-line story telling is now,” said Michael Eisner. “MySpace offers the Prom Queen audience a complete experience by giving them the ability to stay connected to the show, the characters and other Prom Queen fans in a way that no other on-line drama has ever done before.”

Prom Queen, set against the final two months of the high school year, premieres Sunday, April 1, at 7 pm EST on MySpace. This short-form series will unravel over 80 episodes, each running 90 seconds long. The MySpace Video channel and show profile page will spotlight exclusive series content including character profiles, behind-the-scenes video footage, character diaries, and storyline secrets.

MySpace Video is a video content hub and a contextual video experience for the larger global community. The popular video destination is a platform for content models including user generated, licensed, paid downloads, exclusive content, and original programming.

To view Prom Queen and learn more about the series’ main characters, visit:
http://www.myspace.com/promqueentv.

Sadie: http://www.myspace.com/sadiesimmons

Nikki: http://www.myspace.com/nikkiwagner

Lauren: http://www.myspace.com/sexylalalauren

Danica: http://www.myspace.com/danicaashby

Courtney: http://www.myspace.com/urastarkid

Michelle: http://www.myspace.com/michelebelle89

Jill: http://www.myspace.com/172728143

Ben: http://www.myspace.com/bensimmons4prez

Josh: http://www.myspace.com/gambitodelrey

Nolan: http://www.myspace.com/thepillionaire

Brett: http://www.myspace.com/ballinbrettbarnett

Curtis: http://www.myspace.com/defconcurtis

Chad: http://www.myspace.com/radchadmoore