Comments on: Can Google break into broadcasting?

By: Steve

Steve — Fri, 30 Mar 2007 18:19:06 +0000

Interesting point Hussman. So the FCC doesn’t mandate that stations devote a certain percentage of their inventory to public service and non-profit entities?

By: Hussman

Hussman — Fri, 30 Mar 2007 12:46:35 +0000

And the victims of those unsolved inventory going for pennies on the dollar?

The non-profit fundraising walks and such that TV stations attach themselves to to help raise their community involvement.

By: Steve Safran

Steve Safran — Fri, 30 Mar 2007 02:14:25 +0000

Will: The answer lies in leftover inventory. Stations often have unsold ad time. That’s usually when you see those garbage ads and think “who the hell paid for this ad?”

There are already web companies that run remnant ads. This is simply a logical extension of that. Whatever you can’t sell, we’ll give you something that, while not paying as much, is better than nothing.

Nobody’s gonna give up time for pennies on the dollar. They’re going to get more money for unsold ad time. And I imagine that’s just to start. Stations go through national ad sales firms. No reason Google can’t be one of those. P&G doesn’t buy its own ads - its agency does.

By: Charles

Charles — Fri, 30 Mar 2007 01:38:45 +0000

I can’t wait for the Time Warner-Google merger.

By: invitedmedia

invitedmedia — Fri, 30 Mar 2007 01:03:54 +0000

will is probably right, goog is doomed to failure selling time on established broadcast networks because that is probably not what their long term goal is.

i can see them getting BUYERS used to the concept of buying time in this fashion so they can act as the agency for the zillion world wide web channels that will spring up in due time rendering the 60 mile radius locals the buggywhip of broadcast.

and don’t be too sure about p&g. if they can save a buck they will, will.

By: will

will — Thu, 29 Mar 2007 23:03:21 +0000

Google is doomed to failure in the broadcast advertising space. Why would any successful broadcast outlet give up prime airtime for pennies on the dollar to junk up their air with ads for quack medicines and get-rich-quick schemes when they can sell airtime at top rates to reputable advertisers? And if Google thinks it can get high-profile advertisers like P&G to buy into this scheme they have another thing coming. The broadcasters simply won’t give up the high-value inventory necessary to make it work.

By: The Tony

The Tony — Thu, 29 Mar 2007 15:30:57 +0000

Google can and will take over the world.

Be ready, the forces are already amassing, and they’ll be using their search results and YouTube for propaganda purposes.