CBS News’ innovative intern contest
Cory Bergman March 29th, 2007
I was just browsing Newsvine when I saw a banner ad for something called “Springboard” from CBS News. Turns out it’s a contest to become a summer intern with Katie Couric and CBS Evening News. But instead of the usual shtick, interested applicants are being asked to send in a “local perspective to a global topic,” either in print or video form. The topics range from global warming to the Iraq war, and the entries are being posted on CBSNews.com. Users can post comments and rate the stories. Cool idea. CBSNews.com gets unique content and CBS News gets a talented intern.
3 Comments Add your own
1. invitedmedia | March 30th, 2007 at 6:47 am
gee, i hope this is a huge success for cbs.
perhaps then somebody will take the idea of ” a local perspective on a global topic” and turn it around…
a global perspective on a local topic.
nah, those billions of out-of-market people are useless. we’d never think of geographically targeting our ads.
would we?
2. Steve | March 30th, 2007 at 11:00 am
Here’s one. How fair-trade coffee economics affects an intern’s ability to get Katie her morning latte?
3. The Tony | March 30th, 2007 at 11:15 am
It’s a shame local news isn’t providing local perspectives on these stories…otherwise, national wouldn’t have to take over that department.
Leave a Comment
(Please keep URLs out of the comment body or the spam filter will block you.)Subscribe to the comments via RSS Feed