Google to begin selling TV ads on Dish

Cory Bergman April 2nd, 2007

A couple weeks ago, we passed along word that Google was testing a cable TV advertising system. Now Google is moving ahead with satellite TV by placing ads on Echostar’s Dish network over the next several months. Advertisers would upload their spots with their desired targeted audience and maximum bids, and the Google engine would select the winning spots and play them on air. “Through this groundbreaking partnership with Google, we are confident we will be able to bring increased efficiencies to Dish Network’s advertising sales and more accurate, up-to-date viewer measurement with easily accessible online reporting to advertisers,” Charles W. Ergen, Echostar’s CEO.